190 S Lasalle Branding
My Role: Integrated Designer, Creative Direction
I had the opportunity to refresh the branding of a historical downtown fixture. This established Chicago Loop high-rise was built in 1987 and garnished with exquisite detail and luxurious flourishes of gold. In addition to unifying the building with a logo I also went on to mockup a full set of branding pieces including email and flyer options in support of the two logo concepts I presented.
Option A Moodboard
Option B Moodboard
