Consumer Packaging Design
My Role: Integrated Designer, Creative Direction, Print Production Coordinator
I designed consumer-facing packaging for America's leading paper brand, creating a visually striking and instantly recognizable product. This high-profile project challenged me to balance brand recognition with fresh appeal, ultimately contributing to the product's continued market dominance.
Through strategic use of color, typography, and imagery, I crafted a package that stood out on shelves while clearly communicating the product's quality and value. The design performed effectively across various retail settings, attracting attention and building consumer trust.
This project showcases my expertise in:
Translating brand values into compelling visual designs
Balancing innovation with established brand equity
Driving product success through strategic design choices
The success of this packaging redesign reaffirmed the brand's market leadership and demonstrated my ability to deliver impactful creative solutions for high-stakes projects.
The resulting product and its packaging are currently available through multiple distribution channels:
Online retailers:
Office Depot
Walmart
Physical retail locations:
Office supply stores nationwide
