Social Media and Print Advertising

USA TODAY BACK-TO-SCHOOL FULL-PAGE ADVERTISEMENTS

My Role: Integrated Designer, Creative Direction, Print Production Facilitator

This project highlights the importance of audience-centric design in partnership messaging. Building upon previous concepts while maintaining originality presented a creative challenge. A key focus was ensuring text legibility against the background, which was resolved through strategic Photoshop adjustments. The final design successfully communicated the partnership message and received positive stakeholder feedback, demonstrating proficiency in balancing creative evolution with practical design considerations.

The creative applied in these print ads was featured in the following:

  • USA TODAY full-page magazine ad in newsstands across the country

  • Coordinator Kit distributed to 75,000 General Mills Box Tops for Education coordinators

  • Company Facebook post promoted to General Mills' 2.5MM fans

  • Company Facebook and Twitter Posts reaching over 20,000 fans

  • Company blog posts featured on Medium.com and BePaperSmart.com

  • General Mills Box Tops for Education Partnership press release

  • Google display ads

SOCIAL MEDIA BANNER ADS

My Role: Integrated Designer, Creative Direction

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Print: Consumer Product Guides
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Creative Direction: Photoshoot