Creative Direction: Photoshoot

My Role: Integrated Designer, Creative Direction

After extensive time spent searching for stock photos that aligned with our branding, often requiring additional editing in Adobe Photoshop to incorporate our products, I decided to take a more efficient approach. I organized a comprehensive two-day photoshoot, comprising an offsite session with models and an in-studio lifestyle and product shoot.

As Creative Director for this project, I had the privilege of overseeing various aspects, including:

• Selecting a diverse cast of models

• Constructing sets from the ground up

• Providing direction for product and model placement

• Collaborating closely with our talented photographer to optimize lighting and angles

This initiative was instrumental in developing a high-quality image library that we previously lacked, reducing our reliance on external sources. The resulting photographs were successfully implemented across multiple platforms, including:

• The company website

• Social media channels

• Digital advertising campaigns

• Customer catalogs and websites

• Various marketing collateral

This project significantly enhanced our visual assets, providing us with tailored, brand-specific imagery for our marketing efforts.